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Sheer
Intentions

The sheer trend has long been a mainstay on runways and red carpets, consistently evolving yet remaining at the forefront. The approach with the Patrice and Ricky set for the brand Ownley was to translate this enduring aesthetic into an accessible & wearable design for a broader audience.

 

By experimenting with a balance of mid-weight satin and georgette, creating the illusion of sheerness while maintaining subtle coverage and wearability. The result—a fluid silhouette with a hint of 90s “undone chic”—feels both nostalgic and modern.

 

Originally released in buttercream and eggshell blue, the Patrice & Ricky set gained viral traction on TikTok, prompting numerous re-cuts. Today, Free People carry this set in nine colourways, reflecting its continued appeal and versatility.

Directional trend perspective

01 - THE MOODBOARD

From concept to collection

02 - THE PROCESS

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03 - THE ENGAGEMENT

Reach and popularity

04 - THE DEMAND

Proven retail performance

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In her words

05 - THE REVIEWS

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